The CHI Wet to Dry Flat Iron is a state-of-the-art hair straightener, unparalleled in its performance. The auto digital feature allows you to set the temperature and the time, and the digital monitor allows you to see the temperature setting. Additional features include a timer with automatic shut off, ceramic plates, and ionic technology for smooth straightening, all from one versatile styling tool.One of the best seller of CHI flat iron.

Ceramic Technology : CHI Original's Ceramic plates distributes heat across the entire surface evenly, retains heat more efficiently, and eliminates damaging hot spots. Ceramic emits a natural source of negative ions and far infrared heat that helps your hair
1. Preserve more moisture within the hair shaft
2. Eliminates frizz and close the cuticle to create smooth and shiny hair
3. Causes less damage to the hair cuticle during styling

Negative Ion Technology : Negative ions are atoms that can stop the growth of bacteria, fungi, etc., resulting in healthier hair and scalp. Negative ion energy is powerful enough to break apart clusters of water molecules. The smaller water molecules penetrate into the hair shaft by slipping between the cuticles, adding plumpness/volume to hair. The bombardment of negative ions also closes the hair cuticle, which is very good for the health and appearance of the hair.

Far Infrared Heat : Far Infrared (FIR) rays are electro-magnetic waves of energy, totally invisible to the naked eye, capable of penetrating deep into the human body, including the hair shaft. It therefore dries the hair from the inside out. The result is that more moisture remains in the hair shaft and there is less damage to the hair.